CAMPOUT
CINEMA SERIES

Museum of Pop Culture (formerly EMP Museum) / ongoing

PROJECT TEAM / Logo, Art Direction + Design: Jeffrey Underwood / Video Production: Kevin Harvey / Photography: Brady Harvey /

This recent addition to ongoing programming at the museum needed a look and feel to bridge the concept of an informal outdoor film screening series within the indoor environment of the museum's high definition and high tech Sky Church setting.

The mark I designed for the program acts as a stamp across all templated promotional and screening materials, allowing design elements from a film's well-known creative to branch with the refined museum branding in a fresh and balanced way. In addition to defining the creative program and approach for the series, I also provided storyboards and digital assets for the pre-screening 'intro' reel that plays before each film.

PROJECT LIST / logo / program identity design / screening intro reel / print + digital promo materials / print + digital event signage /