MUSEUM OF
POP CULTURE
REBRAND
Museum of Pop Culture / 2016
Team / Logo: Matt Cole, Jeffrey Underwood + Melissa Robinson / Art Direction + Design: Jeffrey Underwood + Melissa Robinson / Design: Sabin Arditty / Photography: Brady Harvey
Deliverables / logo / identity / brand guide / business papers / outdoor billboards / display banners / print + digital promo materials / swag / environmental signage / print + digital event signage / launch event program / website re-skin / museum map + guide
Recognition / 2017 American Advertising Awards Seattle, Integrated Campaign, Gold ADDY / 2017 American Advertising Awards District XI, Integrated Campaign, Gold ADDY
In fall of 2016, EMP Museum was renamed to the Museum of Pop Culture (MoPOP) to better align with its current curatorial and programming focus on all things pop culture. Prompted by the rename, the museum required a new logo and updated identity to represent the organization moving forward. Closely working with museum leadership and stakeholders as art director and designer for the rebranding effort, the entire institutional, promotional, and environmental visual program was produced within in a tight, two-month window and rolled out overnight in order to meet a targeted unveiling and public celebration event.
