STAR WARS™
AND THE POWER
OF COSTUME

EMP Museum / 2015
Recognition: 1st Prize / 2015 Museum Publications
Design Competition / Awarded for VIP Invitation

PROJECT TEAM / Exhibit Logo + Illustrations: Smithsonian Institute (SITES) + Lucasfilm / Art Direction + Design: Jeffrey Underwood / Video Production: Kevin Harvey / Photography: Brady Harvey /

Developed by the Smithsonian Institution Traveling Exhibition Service (SITES), Lucas Museum of Narrative Art, and Lucasfilm, this traveling exhibition made its world premiere at EMP Museum. Featuring original wardrobe selections, supported by in-depth examinations into the costume making of the Star Wars™ universe, the exhibition marketing utilized a vast array of visual assets in our phased campaign and event programming.

As the lead graphic designer for the exhibit marketing campaign at EMP Museum, it was my responsibility to develop and implement all print, digital marketing and event collateral for the exhibition run. Utilizing a wealth of creative assets provided by SITES and Lucasfilm, I was able to expand upon the provided campaign materials to deliver all new interpretations of the design program to align with EMP's varied and extensive marketing initiatives.

PROJECT LIST / campaign identities / postcards / vip invitation / print + digital ads / print + digital promo materials / outdoor billboards / vehicle wraps / print + digital event signage / opening event reel / display banners /