MARTIN
SCHOELLER:
CLOSE UP

EMP Museum / 2013

PROJECT TEAM / Art Direction + Design: Jeffrey Underwood / Exhibit Logo: Matt Cole / Photography: Brady Harvey /

The Martin Schoeller: Close Up exhibit featured the work of one of the world’s most recognized portrait photographers. Schoeller’s large-scale, highly-detailed headshots provided a viewpoint into some of the most famous faces in film, sports, politics, and music. 

Working with the exhibit designer on the promotional campaign, I utilized select close up portraits—in full aspect or with shifting focal cropping—to lead the visual program. The monochromatic palette of supporting graphics is a nod to photographic heritage while allowing the full impact of the striking portraits to carry the campaign.

PROJECT LIST / postcards / vip invitation / print + digital ads / print + digital promo materials / outdoor billboards / print + digital event signage / display banners /