REALSELF
REBRAND
RealSelf / 2020
Team / Art Direction + Design: Jeffrey Underwood +
Melissa Robinson /
Deliverables / logo refinement / color palette / brand fonts / brand guide / model photoshoot / iconography + badges / display ads / website reskin / social media assets /
Millions of people visit RealSelf each month to make smart, confident choices about cosmetic surgeries and treatments—and to connect with vetted, board-certified doctors. Our mission is to remove the mystery and guesswork from cosmetic treatments, empowering every person to realize their most confident self.
When I joined RealSelf, the rebrand was just taking shape—a new logo and the directive to make the brand “light and airy” were the only guideposts. I took the lead in transforming these early elements into a fully realized visual identity, expanding the color palette, introducing distinctive brand fonts, and refining the logo for maximum versatility. I collaborated with the creative team to develop a unified design system and produce fresh, authentic imagery through a high-impact two-day photo shoot, bringing the brand’s new look to life across all touchpoints.
