PIER 66
WAYFINDING
Studio Matthews / 2020
Role / Environmental Design / Wayfinding Design / Production Documentation
Deliverables / wayfinding programming / exterior signage
The Pier 66 wayfinding project introduced a unified signage system for one of Seattle’s most complex waterfront environments, encompassing a conference center, cruise terminal, offices, parking, and the Seattle World Trade Center.
Inspired by the site’s iconic “66” neon tower, the design established a clear navigational language that combined wayfinding and storytelling through a family of highly visible markers and interpretive displays.
Joining the project during design development, I led the siting and typographic implementation of the system, refining information hierarchy, sign placement, and production documentation to translate the conceptual framework into a functional campus-wide experience.
The result is a wayfinding system that not only improves navigation but also reconnects visitors to the site’s rich maritime history.
