REALSELF
HOUSE OF MODERN BEAUTY
(HoMB)
RealSelf / 2019
Role / Creative Direction + Design / Experiential Design / Environmental Design / Fabrication + Production Coordination
Deliverables / program logo / treatments + consultations program / print + digital promo materials / outdoor billboards / signage / environmental graphics / swag
RealSelf’s House of Modern Beauty (HoMB) was a series of experiential activations that brought medical aesthetics to life through a blend of education, consultation, and complimentary treatments. Hosted in New York, Seattle, and Austin during SXSW, each event needed to feel unique to its market while remaining unmistakably RealSelf.
The challenge was transforming temporary venues with limited documentation into distinct brand environments that could be installed and removed quickly without altering the space. Working across concept development, environmental graphics, and production planning, I helped create immersive experiences tailored to each city through detailed site surveys, inventive material solutions, and careful coordination.
The result was a series of activations that expanded RealSelf’s reach while demonstrating how thoughtful design can turn logistical constraints into memorable brand experiences.
