SOUND OFF!
EMP Museum (MoPOP) / ongoing program
Role / Creative Direction + Design / Brand Identity / Campaign Design
Deliverables / campaign identity / print + digital promo materials / print + digital event signage / swag
Sound Off! is MoPOP’s premier all-ages music showcase, helping launch the careers of emerging Pacific Northwest musicians while maintaining a strong connection to Seattle’s evolving music community.
Unlike many institutional programs, Sound Off! embraced reinvention. Each year’s campaign was developed by a different designer, creating space for new perspectives that reflected the energy and influences of its audience.
As creative lead for the 13th and 15th annual campaigns, I developed two highly expressive identities that drew from contemporary design culture while capturing the spirit of emerging music and youth creativity.
Although the campaigns differed dramatically in tone and execution, both were built around the same challenge: creating culturally relevant work that could stand out in a crowded music landscape while supporting a year-long promotional cycle.
