STAR WARS™
AND THE POWER
OF COSTUME
EMP Museum (MoPOP) / 2015
Role / Art Direction + Design / Campaign Design / Experiential Design
Collaborators / Exhibit Logo + Illustrations: SITES + Lucasfilm / Video Production: Kevin Harvey
Deliverables / campaign identities / postcards / vip invitation / print + digital ads / print + digital promo materials / outdoor billboards / vehicle wraps / print + digital event signage / opening event reel / display banners
Recognition / 2015 Museum Publications Design Competition, VIP Invitation, 1st Prize
Making its world premiere at EMP Museum, Star Wars™ and the Power of Costume explored the artistry and storytelling behind one of the world’s most influential entertainment franchises.
As lead designer for the exhibition marketing campaign, I developed a flexible campaign platform that translated an extensive library of licensed assets into a cohesive experience tailored to EMP Museum’s audiences and programming.
The defining challenge was balancing original creative expression with the requirements of one of the world’s most recognizable intellectual properties. Working across multiple stakeholder groups and approval processes, I created a system that extended the exhibition’s reach while maintaining both franchise authenticity and a distinctly museum-driven experience, culminating in an opening celebration that transformed the museum into an immersive Star Wars event.
