Slalom
Slalom / 2021–2025
Team / Creative Direction: Heather Bradley / Art Direction + Design: Jeffrey Underwood + Melissa Robinson / Illustration: Jon Cannell / Video Production: Jack Harrison + Sebastián Bedoya Alzate
Deliverables / identity / brand guide / business papers / swag / environmental signage / website re-skin / outdoor billboards / print + digital campaign materials / conference booth design
Design lead on Slalom’s company-wide brand refresh, reshaping the global consultancy’s identity to be more optimistic, colorful, and people-first. The updated system introduced a vibrant color palette, refreshed typography, custom illustration and iconography, a human-centered photography library, and a robust suite of digital and print templates. Alongside building the new brand guide, I designed environmental graphics for the Seattle headquarters, supported the launch of the redesigned website, and extended the system across global campaigns, case studies, social media, and conference experiences. To scale the refresh, I drove the rollout of Canva Enterprise, enabling teams worldwide to adapt assets efficiently while staying on brand.
Rebrand
Customer Stories
