MUSEUM OF
POP CULTURE
REBRAND
Museum of Pop Culture / 2016
Role / Creative Direction + Design / Brand Identity / Environmental Design / Production Oversight
Deliverables / logo / identity / brand guide / business papers / outdoor billboards / display banners / print + digital promo materials / swag / environmental signage / print + digital event signage / launch event program / website re-skin / museum map + guide
Recognition / 2017 American Advertising Awards Seattle, Integrated Campaign, Gold ADDY / 2017 American Advertising Awards District XI, Integrated Campaign, Gold ADDY
When EMP Museum became the Museum of Pop Culture, the challenge extended far beyond a new logo. The institution needed a scalable identity system capable of transforming every public-facing expression of the museum.
Working closely with museum leadership, I helped develop and implement the new identity across institutional, digital, promotional, and environmental applications, using real-world touchpoints to refine the system and build alignment around the museum’s new direction.
The complete rebrand was developed, produced, and deployed within two months, culminating in an overnight transformation of the museum and its public unveiling. The result was a cohesive institutional identity implemented simultaneously across hundreds of physical and digital touchpoints, establishing the foundation for MoPOP’s next chapter.
