BOWIE BY
MICK ROCK
Museum of Pop Culture / 2017
Role / Art Direction + Design / Environmental Design / Campaign Design
Collaborators / Video Production: Kevin Harvey
Deliverables / postcards / print + digital ads / print + digital promo materials / outdoor billboards / print + digital event signage / display banners / promo reel / exhibit graphics
Bowie by Mick Rock featured 65 photographs captured between 1972 and 1973, when David Bowie was reinventing himself through the creation of Ziggy Stardust.
Working closely with Curatorial, Marketing, and Mick Rock himself, I developed an immersive campaign experience that brought the energy and transformation of Bowie’s Ziggy Stardust era into the museum. The campaign extended across advertising, event graphics, exhibition materials, and a large-scale mural spanning two levels of the building, creating a cohesive presence that moved seamlessly from marketing to environment.
Rather than simply promoting an exhibition, the work sought to capture the spirit of reinvention that defined both Bowie and the photographs themselves.
