DESIGN WITH
THE 90%
Studio Matthews / 2019
Role / Art Direction + Design / Exhibition Design / Fabrication + Production Coordination
Collaborators / Totes Fabrication: Coreen Callister / Photography: Rafael Soldi
Deliverables / exhibit graphics / hands-on interactives / marketing postcards / print + digital ads / print + digital promo materials
Recognition / SEGD Global Design Awards 2019, Finalist
Design with the 90% explored how thoughtful design can improve quality of life in underserved communities around the world.
Building on Studio Matthews’ conceptual framework, I led the development, production coordination, and implementation of a unified exhibition experience that balanced storytelling, visitor engagement, and practical constraints. The exhibition relied entirely on sustainable and recyclable materials, reinforcing the values embodied by the work itself.
Because the exhibition featured a wide variety of artifacts and stories, the graphic approach remained intentionally restrained, allowing each project to maintain its own voice while creating a cohesive experience through hierarchy, material consistency, and thoughtful composition.
