STAR TREK:
EXPLORING
NEW WORLDS
EMP Museum (MoPOP) / 2016
Role / Creative Direction + Design / Campaign Design
Deliverables / campaign identity / postcards / vip invitation / print + digital ads / print + digital promo materials / outdoor billboards / vehicle wraps / print + digital event signage / display banners
Created to celebrate the 50th anniversary of Star Trek, this world-premiere exhibition featured more than 100 artifacts, costumes, props, and set pieces spanning the franchise’s television series and films.
Working closely with franchise and museum stakeholders, I developed a unifying campaign language capable of bringing together five decades of storytelling within a single visual framework. Centered on the iconic Starfleet delta insignia, the campaign balanced nostalgia with discovery, creating a system that could flex across advertising, events, and environmental applications.
The result was a campaign that felt both expansive and cohesive, honoring the legacy of Star Trek while introducing the exhibition to new audiences.
