SXSW HOUSE OF
MODERN BEAUTY
RealSelf / 2019
PROJECT TEAM / Event Logo: Melissa Robinson / Art Direction + Design: Jeffrey Underwood + Melissa Robinson / Photography: VKNG /
RealSelf’s House of Modern Beauty was a two-day experiential activation at the 2019 SXSW Conference & Festival in Austin, Texas. Showcasing the world of medical aesthetics with complimentary treatments such as facial lasers, injectables, body contouring, and more, this takeover of a literal house was an opportunity for RealSelf to promote the brand and mission as the leading online platform of aesthetic treatments and procedures.
This inaugural program included large-scale environmental graphics such as printed wallpapers, dimensional type installations, statistics display panels, and outdoor billboards that immersed guests in the concept of a boutique, gallery, and spa.
PROJECT LIST / postcard / treatments + consultations program / print + digital promo materials / outdoor billboards / signage / environmental graphics /
