CAMPOUT
CINEMA SERIES

EMP Museum (MoPOP) / 2016

Role / Creative Direction + Design / Brand Identity / Experiential Design

Collaborators / Video Production: Kevin Harvey

Deliverables / logo / program identity design / screening intro reel / print + digital promo materials / print + digital event signage

Campout Cinema transformed MoPOP’s Sky Church into an immersive movie-night experience, blending the nostalgia of outdoor screenings with the museum’s towering LED environment.

I created a flexible program identity designed to work alongside existing film artwork while giving the series a recognizable presence of its own. The system extended across promotions, event graphics, and motion assets while providing museum staff with an efficient framework for producing campaigns for a constantly changing lineup of films.

The result was a distinctive and repeatable experience that felt both curated and adaptable.