SEATTLE CENTER ARMORY
FOOD & EVENT HALL

Studio Matthews / 2021

Role / Environmental Design / Brand Design / Wayfinding Design

Collaborators / Architect: BuildingWork / Photography: Sam Cook + Doug Walker Photography

Deliverables / wayfinding programming / exterior signage

The Seattle Center Armory had accumulated decades of signage and graphic interventions that obscured the character of this historic civic landmark. Following a successful first phase that restored the Armory name, the next challenge was extending that renewed identity throughout the building and visitor experience.

Working closely with Studio Matthews and Seattle Center stakeholders, I helped establish a renewed visual direction rooted in the building’s Art Moderne heritage. Through facade studies and conceptual exploration, we developed an approach that balanced historical character with contemporary relevance.

That thinking informed the early concepts for the Food & Event Hall identity, signage, and wayfinding system. Inspired by celebrated food halls and public markets, the resulting framework allowed the architecture and activity of the space to take center stage while creating a more cohesive and welcoming vision for the Armory’s next chapter.