SLALOM
CUSTOMER STORIES

Slalom / 2022–2025

Role / Art Direction + Design / Digital Design / Brand Systems / Web Design

Collaborators / Video Production: Jack Harrison + Sebastián Bedoya Alzate

Deliverables / customer story identity / webpage design / social media design / custom imagery / digital campaign assets

Slalom’s customer stories transform complex consulting engagements into compelling digital narratives that demonstrate measurable business impact.

Each story required a tailored visual language that balanced a client’s brand with Slalom’s identity, creating experiences that felt authentic to both organizations while remaining part of a broader system.

My role focused on art direction and design, developing webpage layouts, custom imagery, and social assets that extended each story across digital channels. The result was a growing library of distinctive case studies that strengthened Slalom’s marketing ecosystem while giving each customer story a voice of its own.

LEGO

Procter & Gamble

LogicMonitor

Avetta

Melbourne Indigenous Transition School (MITS)

Royal Melbourne Institute of Technology (RMIT)