REALSELF
REBRAND
RealSelf / 2020
Role / Creative Direction + Design / Brand Identity / Design Systems
Deliverables / logo refinement / identity / color palette / brand fonts / brand guide / model photoshoot / iconography + badges / display ads / website reskin / social media assets
RealSelf helps people make informed decisions about cosmetic treatments by connecting consumers with trusted, board-certified providers.
When I joined the company, the rebrand was still in its early stages. A new logo and a directive to make the brand feel lighter and more approachable were the starting points. I helped transform those initial elements into a comprehensive identity system, expanding the color palette, refining the logo, establishing a distinctive typographic voice, and developing a scalable library of visual assets.
A key challenge was creating alignment between consumer and provider experiences. The resulting framework unified both audiences while supporting marketing, product, social, and partner touchpoints. The work ultimately extended into the product experience itself, including UX/UI assets and the creation of a Verified provider badge that reinforced trust and recognition across RealSelf’s web and mobile platforms.
