THE JIM HENSON EXHIBITION:
IMAGINATION UNLIMITED

Museum of Pop Culture / 2017-2018

Role / Creative Direction + Design / Campaign Design

Collaborators / Exhibit Logo: COLLINS / Video Production: Jonathan Pulley

Deliverables / campaign identity / print + digital promo materials / outdoor billboards / vehicle wraps / print + digital signage / video graphics / display banners

The Jim Henson Exhibition: Imagination Unlimited was the world premiere of a traveling exhibition hosted at MoPOP, attracting more than 300,000 visitors during its eight-month run.

Working from only the exhibition logo and a library of licensed character imagery, I developed a flexible campaign framework that celebrated Henson’s imagination while supporting a wide range of marketing and environmental applications.

A defining challenge was navigating the requirements of three separate rights holders: The Jim Henson Company, Disney, and Sesame Workshop. Every composition had to satisfy multiple licensing requirements while feeling cohesive and effortless to the viewer. The resulting campaign extended across billboards, transit advertising, motion graphics, and environmental experiences, helping introduce one of the museum’s most successful exhibitions to a broad audience.