SLALOM
GLOBAL REBRAND
Slalom / 2022
Role / Art Direction + Design / Brand Identity / Design Systems
Collaborators / Illustration: Jon Cannell / Video Production: Jack Harrison
Deliverables / identity / brand guide / creative library / global template system / presentation templates / business papers / swag / environmental signage / website re-skin / outdoor billboards / print + digital campaign materials / conference booth design
As Slalom expanded globally and doubled in size, the company undertook a comprehensive refresh to better reflect its people-first approach to business and technology consulting.
Working as part of the core creative team, I helped transform the strategy into a globally scalable brand system, developing a refreshed visual language that included color, typography, iconography, illustration, photography, and an extensive library of creative assets.
The challenge wasn’t creating a new identity. It was ensuring adoption at scale. To support that effort, I helped build an accessible ecosystem of templates, guidelines, and shared resources that empowered teams worldwide to create on-brand work with confidence, including thousands of assets distributed through Canva Enterprise and other platforms.
The result was a cohesive global identity that aligned Slalom’s rapid growth with a stronger and more recognizable brand presence.
