SLALOM
GLOBAL MARKETING
CAMPAIGNS
Slalom / 2023–2024
Role / Art Direction + Design / Campaign Development / Brand Systems / Digital Design / Experiential Design
Collaborators / Video Production: Jack Harrison
Deliverables / campaign identity / brand systems + global templates / social media design / landing page design / thought leadership materials / AI image creation / conference booth design / print + digital campaign materials / presentation templates
Slalom’s global marketing campaigns brought the company’s strategic priorities to life through three major initiatives: AI to ROI, Impossible? That Was Yesterday., and Thrive in Turbulence. Developed for more than 50 global markets, each campaign needed its own voice while functioning as part of a scalable global campaign ecosystem.
Working as part of Slalom’s Global Marketing Creative Studio, I helped shape and implement campaign identities, digital experiences, conference activations, AI-generated imagery, and reusable creative assets. My focus was building frameworks that allowed regional teams to adapt content for local markets without sacrificing consistency.
Across all three campaigns, the challenge was balancing creative exploration with practical execution at scale. The result was a collection of campaigns that could move quickly, travel broadly, and remain cohesive across a global organization.
AI TO ROI
AI to ROI was Slalom’s first solutions-focused global campaign, requiring a flexible campaign framework that could scale across more than 50 markets while supporting thought leadership, digital experiences, social media, and sales enablement.
My role focused on translating the campaign concept into reusable assets, curated photography treatments, and customizable templates that could be deployed by teams around the world. I also developed resources for Canva and Slalom’s internal Creative Library, helping establish a consistent and scalable foundation for the campaign.
IMPOSSIBLE?
THAT WAS YESTERDAY.
Built entirely with the earliest public releases of Midjourney, Impossible? That Was Yesterday. explored the creative potential of generative AI through an experimental campaign language that blurred the line between imagination and reality.
My role focused on transforming an unpredictable new technology into a cohesive set of assets that could scale across digital, social, experiential, and thought leadership applications. Through extensive prompt development and iteration, the work evolved into reusable resources for Canva, Slalom’s Creative Library, and large-scale activations, including Dreamforce.
Thrive in Turbulence used inverted architectural environments as a visual metaphor for resilience during periods of economic uncertainty.
I developed a concept-driven campaign system that combined advanced photographic compositing with flexible design assets for digital, social, and thought leadership applications. Produced before generative AI entered the creative process, the campaign relied entirely on crafted imagery and illustration to create a distinctive and cohesive visual experience.
